THE NEW PRIMAL: Coarse Dijon Mustard, 8.5 oz

Linguists contend that to be coarse is to be brutish or unrefined. To both, we say, baloney. Sure, our mustard is good and grainy. And we don't miss the vino in our amazing recipe (partly because we're drinking it from a glass). We figure we'll bring the purists along when they taste it in a deviled egg. Or with a charcuterie board. Or, on baloney.